A memorable phone word can significantly improve response rates in advertising.
Recent research from 800response, a market leader in phone words in the United States, shows how effective phone words can be in promoting a business.
This US research demonstrates that 65% of people were able to recall a phone word featured in a visual advertisement. Only 31% of participants were able to recall the numeric telephone number.
The results for audio advertisements were even more impressive. Only about 5% of participants were able to recall a numeric telephone number featured in a simulated radio advertisement, compared to a massive 72.3% who were able to recall a phone word.
In short, a well chosen phone word can dramatically increase the return on your advertising investment.
Read more about this research by clicking on the link below.