Forgotten telephone numbers mean lost sales opportunities. If your potential customers have to search a directory or the Internet for your telephone number, there's a good chance that they will find one of your competitors and call them instead. Your advertising budget is being used to generate sales for the competition!
Most people find it much easier to remember words and phrases than to remember numbers. Phone words also work because they are easy to communicate verbally.
For example, 1300-DIAL-ME corresponds to 1300-3425-63. In radio advertising, a listener driving their car is unlikely to remember the telephone number, but is very likely to remember the phone word number. Phone words also work especially well in television, outdoor and print media.
Find out more about the benefits of phone words.